Sometimes innovation requires starting from nothing.
While established tennis string manufacturers were iterating on century-old formulas, we made the radical decision to go back to first principles and completely reimagine tennis strings.
This is the story of how Zero became the name of our first flagship string and why it means so much to players ranging from club amateurs to pros on the ATP and WTA tour.
Ground Zero: The Beginning of Something New
ReString was born in 2020 when two friends with shared tennis backgrounds decided to challenge the status quo. Juan (Argentina/Japan) and Nick (Hong Kong/Japan) joined forces across continents with a singular vision to reimagine tennis strings from the ground up.
The company name "ReString" came first, embodying our mission to completely ReThink or ReImagine what a tennis string brand could be. We wanted to build something fundamentally different. We envisioned a company with direct customer connections and environmental consciousness through sustainable packaging and carbon neutrality.
When it came time to name our flagship product, Zero emerged as the perfect choice. As industry newcomers, we were essentially starting at "ground zero," which gave us a blank slate that freed us from the constraints of conventional string design. This symbolic fresh start granted us complete creative freedom to innovate without being tied to established industry traditions.
Zero became the culmination of our founding vision. The product represented our new beginning in the tennis string world, and the name perfectly captured what we set out to achieve.
Zero Compromise: A Name with Meaning
Beyond representing a starting point, the name Zero embodies our "zero compromise" philosophy on performance and quality. This approach guided us through years of development to create a string unlike anything else on the market.
The name also connects to the string's technical innovations, particularly the "near-zero friction" between mains and crosses. This exceptionally low-friction coefficient for a shaped poly string creates the exceptional snapback that Zero is renowned for.
The outcome of this technical advantage is what makes Zero special - incredible power and spin that helps players at all levels improve their game. When we named our string, we wanted something that would reflect both our company's origin story and the product's performance benefits.
From Zero to Hero: The Community Response
Since launch, Zero has evolved from an unknown entity to a celebrated name in the tennis string community. Players across all levels have embraced our string, from recreational enthusiasts to professionals on the ATP and WTA tours.
The reception has surpassed our expectations, and we're thrilled to see players discover the unique benefits of Zero and incorporate it into their regular play.
Tennis string reviewers have validated our design philosophy with positive feedback. Tennisnerd noted that “I’ve tried some strings that have been so-so in recent years, and this one actually delivers on the promise”. TennCom also highlighted that “Because Zero’s coating lasts so long, the string keeps snapping back well past the point of other strings.”
Experience Zero Today
Zero represents both our origin story and our ongoing commitment to uncompromising quality. The name that began as a symbol of a new beginning has become a cornerstone of many players’ games because of the string’s exceptional snapback, power and spin potential.
We invite you to try Zero and experience firsthand what makes it special. Join the growing community of players who have discovered how our innovative approach to string design can transform your game.