Our mission is simple: to re-imagine what a tennis string is and create a product which is better in every way. A better performing string but also a better brand - a brand driven by purpose, focused not only on bringing you excellent quality products but doing so with a conscious impact in mind. As a newcomer in a competitive industry, it was important for us to come in with a splash - doing things a bit differently, fueled for performance and driven by purpose.

  • Spring 2020

    Idea originates to create a purpose-driven string brand
  • Winter 2020

    ReString brand is born. String development and testing process begins
  • Fall 2022

    Official Launch of ReString Zero!
  • Fall 2023

    Zero turns one! Website relaunch. Sync development enters final phase
  • Spring 2024

    Official Launch of ReString Sync!
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As a performance brand, our focus revolves around delivering products of the highest quality to our customers. Our strings are designed with meticulous attention to detail - engineered to elevate key aspects of your game, promising extended playability and peak performance. Since launching in 2022, we've experienced fantastic growth thanks to the incredible support of our community. You loved Zero and now we're ready to expand our product line to bring you Sync helping you unlock your true potential on the court!



    Driven by bringing you
    excellent products and services
  • Performance

    Dedicated to helping you reach
    your full potential
  • Purpose

    Growing with a conscious impact in mind - commitment to the planet
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Based out of Washington DC, ReString is an American tennis string brand, but with its roots sprouting from far outside of the US. Born from a cross-national collaboration between two friends - one in Asia and the other in the US, our brand is much like our string - combining two different worlds with the aim of creating something better. For over three years, we have been going back and forth between the US and Asia to build ReString. From our humble beginnings talking over Zoom about the perfect string, to working with manufacturers and now building the brand in the US, we are proud of the journey so far but this is only just the beginning!

  • About Juan

    Born in Argentina but raised in Japan, Juan grew up playing tennis competitvely in Japan juniors. Moved to the US to play college tennis, he is now based in DC bringing to the ReString team his knowledge of brand building in the US market.
  • About Nick

    Born in Hong Kong but raised in Japan, Nick met Juan playing juniors where they paired up to play doubles throughout high school. 10 years later, he continues to work with Juan through his base in Asia focusing on product development and design.
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