Pen on Paper
The very first concepts for our new packaging built around 3 core design pillars
Sustainability.
Fueled for Performance. Driven by Purpose.
Collapsible content
Designed for a Lighter Load
Combining high performance with sustainability, we create products that not only leave you feeling light on the court but also leave a lighter load on the planet. Our strings Zero and Sync are designed to play better for longer leading to less string breakage and ultimately less waste. Our newest release Vivo, takes our commitment to sustainability to the next level being made from a recycled polyester source.
Biodegradable Packaging
Moving away from single use packaging, we opt for the best materials with the lightest load on the planet. Our sets are packaged with 100% recycled FSC grade paper. Our boxes are also paper based and fully biodegradable
Carbon Neutral
Since 2023, ReString has become a fully carbon neutral business - offsetting the entirety of our carbon footprint through our partnership with Carbonfund. As a proud Carbonfree partner, we offset our emissions through investing in sustainable forestry projects certified by the Carbonfund.
While we do our part in being carbon neutral, our partnership with EcoCart allows our customers to offset their own emissions from shipping - turning each order into a climate positive action.
Ethical Operations
We remain mindful of our environmental impact throughout our operations and only choose to work with partners who share our environmental philosophy. As we grow our business, we also look for ways to reduce our footprint - streamlining the flow of our goods and choosing shipping methods which are less taxing on the planet.
Sustainability / Projects.
As a part of our initiatives, we're constantly working on projects to become more sustainable.
Our Mission
Project 01
A Better Packaging for the Planet
A fresh packaging design, an embodiment of our innovation and commitment to performance and sustainability. A completely new design seen in tennis, pioneered and developed exclusively for ReString. Built around 3 design core pillars, helping reduce our environmental load on the planet yet also remaining highly functional and beautiful.
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Sustainability
By rethinking what a tennis string is, we've designed our packaging to be fully biodegradable working with fewer materials leading to a lighter load on the planet. Our new packaging uses half the paper content of its predecessor contributing to less waste. Made from recycled paper and FSC certified.
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Functionality
As a performance oriented brand, we understand that practicality is a top priority for athletes. Our new design remains highly functional - seamlessly allowing the strings to slip in and out of the packaging, it’s quick, it’s easy, and it just works!
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Beauty
Apart from serving environmental and functional benefits, we wanted to bring a unique and captivating experience to our customers. Minimal and sleek, our design adds a touch of elegance to your game. We believe that beauty should be part of every aspect of your tennis!
Our Process
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May 2023
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June 2023
►Digital Mockups
Finalize concept digitally, apply brand logo and colors
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September 2023
►Prototype Testing
Time to test our prototypes! Multiple iterations to perfect size and fit.
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December 2023
►Launch & Dispatch
Finally ready for launch after 6 months!
our mission
Project 02
Upcycle and Repurpose -keychains made from ReString broken string
For a brand which values sustainability, the ultimate goal is to achieve circularity. Being able to re-use materials from start to finish and extend the “cycle” of our products. Although we’re still a long way from the sustainability goals we strive for, up-cycling and re-purposing our broken strings in this way helps point us in the right direction.
Collecting our broken strings, we break them down into small malleable pellets and then use those to create unique keychains. Each keychain will be made from some combination of our strings (sometimes a little more Zero and at other times, a little more Sync) so you can enjoy a one and only color gradient as your new favorite tennis accessory.
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01. Collect
Collect and compile our broken strings
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02. Clean
Remove debris from the strings to prepare them for shaping
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03. Shape
Break them down small malleable pellets and mold into keychain shape
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04. Arrange
Arrange into packs of two and attach chain. Ready for you to enjoy an upcycled product!
our mission
Project 03
"The Stencil" - made from recycled material
Our brand new take on "the stencil" - a sleek two piece design to complete that finishing touch to your racket.
We're all about Re-(imagining) Strings but this time, we've Re-imagined the stencil. Moving away from plastic, our stencil re-designed was inspired by the same pillars that brought to life our set design.
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Sustainability
By rethinking what a tennis string is, we've designed our packaging to be fully biodegradable working with fewer materials leading to a lighter load on the planet. Our new packaging uses half the paper content of its predecessor contributing to less waste. Made from recycled paper and FSC certified.
-
Functionality
As a performance oriented brand, we understand that practicality is a top priority for athletes. Our new design remains highly functional - seamlessly allowing the strings to slip in and out of the packaging, it’s quick, it’s easy, and it just works!
-
Beauty
Apart from serving environmental and functional benefits, we wanted to bring a unique and captivating experience to our customers. Minimal and sleek, our design adds a touch of elegance to your game. We believe that beauty should be part of every aspect of your tennis!
Our Process
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May 2023
►Pen on Paper
Re(imagine) the stencil from scratch. Doesn't need to be made from plastic does it?
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June 2023
►Digital Mockups
Re-think materials and design; deliver a premium experience!
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September 2023
►Prototype Testing
Multiple iterations of testing. Crafting a premium experience
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December 2023
►Launch & Dispatch
Ready to release after 5 months from start to finish!
