PROJECT 01: UPCYCLE AND REPURPOSE - BRACELETS MADE FROM RESTRING ZERO

For a brand which values sustainability, the ultimate goal is to achieve circularity. Being able to re-use materials from start to finish and extend the “cycle” of our products. Although we’re still a long way from the sustainability goals we strive for, up-cycling and re-purposing our broken strings in this way helps point us in the right direction.
Collecting our broken strings, we break them down into small beads and then use those to create unique bracelets so you can now wear your string!

  • 01. Collect

    Collect and compile our broken strings

  • 02. Clean

    Remove debris from the strings to prepare them for shaping

  • 03. Shape

    Shape them into beads using a heating and compression process.

  • 04. Arrange

    Arrange into different shapes, sizes and designs!
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PROJECT 02: A BETTER PACKAGING FOR THE PLANET

A fresh packaging design, an embodiment of our innovation and commitment to performance and sustainability. A completely new design seen in tennis, pioneered and developed exclusively for ReString. Built around 3 design core pillars, helping reduce our environmental load on the planet yet also remaining highly functional and beautiful.

  • SUSTAINABILITY

    By rethinking what a tennis string is, we've designed our packaging to be fully biodegradable working with fewer materials leading to a lighter load on the planet. Our new packaging uses half the paper content of its predecessor contributing to less waste. Made from recycled paper and FSC certified.

  • FUNCTIONALITY

    As a performance oriented brand, we understand that practicality is a top priority for athletes. Our new design remains highly functional - seamlessly allowing the strings to slip in and out of the packaging, it’s quick, it’s easy, and it just works!

  • BEAUTY

    Apart from serving environmental and functional benefits, we wanted to bring a unique and captivating experience to our customers. Minimal and sleek, our design adds a touch of elegance to your game. We believe that beauty should be part of every aspect of your tennis!
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  • May 2023 Pen on Paper

    Very first concepts for our new packaging built around 3 core design pillars

  • Jun 2023 Digital mockups

    Finalize concept digitally Apply brand logo and colors

  • Sep 2023 Prototype Testing

    Time to test our prototypes! Multiple iterations to perfect size and fit

  • dec 2023 Launch & dispatch

    Finally ready for launch after 6 months!
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PROJECT 03: "THE STENCIL" - MADE FROM RECYCLED MATERIAL

Our brand new take on "the stencil" - a sleek two piece design to complete that finishing touch to your racket.


We're all about Re-(imagining) Strings but this time, we've Re-imagined the stencil. Moving away from plastic, our stencil re-designed was inspired by the same pillars that brought to life our set design.

  • SUSTAINABILITY

    Moving away from stencils typically made form plastic, our stencil utilizes a far more sustainable material; paper! What's more, just like our sets, "the stencil" is made from FSC and recycled paper.

  • FUNCTIONALITY

    It's got to be sustainable but it also has to work! Our two piece design comes in a functional sleeve, just take the stencil out and add a fresh look to your racket! Coating has been applied to both the sleeve and stencils to ensure a long lasting life.

  • BEAUTY

    Adding the final touch on your racket should feel like the cherry on top. We've designed our stencil with aesthetics in mind to deliver you a premium experience before you hit the courts!
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  • Jul 2024: pen on paper

    Re(imagine) the stencil from scratch. Doesn't need to be made from plastic does it?

  • Aug 2024: digital mockups

    Re-think materials and design; deliver a premium experience!

  • Sep 2024: prototype testing

    Multiple iterations of testing. Crafting a premium experience

  • Dec 2024: Launch & dispatch

    Ready to release after 5 months from start to finish!
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PROJECT 04:COMING SOON

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