ReString Tennis String Packaging Reimagined

A few months ago, we set out with the bold task of redesigning our packaging from scratch to create something both unique and meaningful.

Our goal was to craft packaging that perfectly embodies ReString's core pillars: functionality, beauty and sustainability all while setting a new standard in the tennis industry.

Sounds like a difficult task, right?

In this article, we'll walk you through our design process and show you how we created packaging that works better for players while looking better than anything else on the market.

Functionality That Actually Works

As competitive players ourselves, we understand the importance of having a product that "just works".

Our desire was to create something more minimal, but this design had to still serve its primary purpose of being easily used by our customers.

Our new design cradles our strings closely - exposing the bottom half, and seamlessly allows the strings to slip in and out - it's quick, it's easy, and it just works every time.

Whether you're stringing at home or having it done at the shop, the packaging makes the process smoother.

Beauty in Every Detail

Our other design pillar was the aesthetic beauty of our packaging. Our new packaging needed to be highly aesthetic and unique. After all, no one wants to use a string that doesn't look cool!

Our strings deserve a captivating experience for our customers. Minimal and sleek, our design adds a touch of essential elegance to your game, making every string job feel premium.

This innovative packaging design reflects the same attention to detail we bring to our strings. Just as each string is engineered for specific performance characteristics, our packaging is engineered to enhance your entire ReString experience.

Sustainable by Design

While beauty and functionality were our primary focus, this design also advances our sustainability commitments by using less packaging and recycled and FSC certified paper.

For more details on the environmental benefits, check out our article on how our packaging became the most sustainable in tennis.

See the new design for yourself when you order a single set of Zero, Sync or Vivo today.