About Us
Founded in 2020, ReString's purpose is to re-imagine
tennis strings and create products that are better in every way
Fueled for Performance
Driven by Purpose
#1
Best tennis string voted in 2024*
350+
Rackets worth of string recycled with 200+ upcycled accessories created
#1
Most environmentally conscious packaging in tennis string(50% packaging content reduced vs average)
100%
Of the ReString brand is carbon offset
Our mission is simple: to re-imagine what a tennis string is and create a product which is better in every way. A better performing string but also a better brand - a brand driven by purpose, focused not only on bringing you excellent quality products but doing so with a conscious impact in mind. As a newcomer in a competitive industry, it was important for us to come in with a splash - doing things a bit differently, fueled for performance and driven by purpose.
*TennCom Media and PH Tennis on Zero
Our Journey
Spring 2020
ReString brand is born.
String development and testing process begins.
Fall 2022
Launch of ReString Zero
Spring 2024
Launch of ReString Sync
Summer 2024
ReString debuts on the Pro Tour
Spring 2025
Launch of ReString Vivo
Our core values
-
Quality
Driven by bringing you excellent products and services
-
Performance
Dedicated to helping you reach your full potential
-
Purpose
Growing with a conscious impact in mind - commitment to the planet
About Us
Based out of Washington DC, ReString is an American tennis string brand, but with its roots sprouting from far outside of the US. Born from a cross-national collaboration between two friends - one in Asia and the other in the US, our brand is much like our string - combining two different worlds with the aim of creating something better.
For over five years, we have been going back and forth between the US and Asia to build ReString. From our humble beginnings talking over Zoom about the perfect string, to working with manufacturers and now building the brand in the US, we are proud of the journey so far but this is only just the beginning!
Our founders
Born in Argentina but raised in Japan, Juan moved to the US to pursue college tennis. He is now based in DC bringing to the team his knowledge of business development and brand building. He continues to play at a high level as a ATP & WTA hitting partner.
ABOUT JUAN
Born in Hong Kong but raised in Japan, Nick met Juan playing juniors where they paired up to play doubles throughout high school. 10 years later, he continues to work with Juan through his base in Asia focusing on product development and design.
ABOUT NICK