Sustainability
The ReString project began with our purpose of creating a top-quality string - unrivaled for the way it plays but also in setting a new standard in terms of environmental commitment. A string that would deliver outstanding performance for the player yet with integrated sustainability in the business model.
String & Packaging
String
ReString Zero has been engineered to deliver longer lasting playability for our players. This means more high-performance playing and increased durability. Less drop-off in performance leading to less string cutting/breaking and less waste!
Packaging
Single-use plastic packaging is un-necessary. Our response to this was to move away from plastic altogether and opt for packaging that is fully biodegradable. A first in the world of tennis, our packaging will fully decompose with your waste leaving a minimal impact on the environment.
Commitment
Buying a product which will play better and last longer is a good place to start but a product which will actively contribute to protecting the environment is even better. This is why ReString has taken two approaches to giving back to our planet:
ReString donates 5% of every product's profit to support worldwide sustainability initiatives. Currently working with Parley to support their AIR initiative, aimed at mitigating the growing threat of marine plastic pollution.
In addition, we have chosen to partner with EcoCart, which allows our customers to offset their own carbon emissions generated from shipping.
Operations
Upcycle and re-purpose: bracelets made from ReString Zero
For a brand which values sustainability, the ultimate goal is to achieve circularity. Being able to re-use materials from start to finish and extend the “cycle” of our products. Although we’re still a long way from the sustainability goals we strive for, up-cycling and re-purposing our broken strings in this way helps point us in the right direction.
Collecting our broken strings, we break them down into small circular beads and then use those to create unique bracelets so you can now wear your string!
100% of proceeds are donated to Parley. Check out our blog for more!
Journey Ahead
ReString by no means is a finished project - this is only just the beginning. As we continue to innovate within the tennis world, we hope to not only deliver great products to our customers but also significantly improve our sustainability credentials as a brand. Down the line, we hope to:
1) Develop our product line while increasing the sustainability of our products themselves.
2) Build a better system for accountability and environmental tracking.
3) Begin our journey as a certified B Corporation.
Our Story, Our Commitment, Our Values
From our beginnings to how we choose to run our business. Learn more about how ReString came to be and the values that guide our identity.